Every business, however great or small, has been affected by the coronavirus pandemic from which global economies will recover from 2021 onwards. Some business sectors have been devastated, some have weathered the storm, while a few have prospered mightily. Common to each enterprise that survived has been the ability to adopt new business practices and processes, often new business models.
It is clear now that the market or individual businesses will not revert back to the previous ways of doing business. Covid-19 has been an agent of change and lessons learnt are causing companies to adjust to the new normal, to harness new technologies, to address new markets and to create innovative new business plans.
Grow and Evolve Your Business brings together contributors with a diverse range of experiences to illustrate case studies of enterprises that have shown resilience in surviving the crisis and are now actioning plans to take their businesses forward and exploit new opportunities.
Now open for contributor chapter proposals for Open Access publication - email info@unibuckinghampress.com for more information.